§ STANDARD VIII PUBLICITY

Codes > Florida Statutes > Rules Regulating > Standards and > STANDARD VIII

STANDARD VIII. PUBLICITY

    (a) Each Service is encouraged to develop and maintain an active publicity program using communications media best designed to inform the general public in the area served of the existence, purpose and advantages of the Service and the kinds of information and services available. Whenever possible, the public should be informed as to when to seek legal services.

    (b) The form and content of all publicity regarding the Service must be dignified and consistent with recognized principles of legal ethics within the applicable rules governing same in Florida and shall not be false, deceptive or misleading. All advertising shall identify the sponsor(s) of the Service.

    (c) No publicity about the Service shall identify a particular lawyer participating in it.

    (d) The Service is encouraged to make specific arrangements with legal aid programs, criminal justice agencies, hospitals, jails, courts, employers and other public and private agencies and institutions in the area served by the Service to assure the use of the Service by persons inquiring through such agencies and institutions.